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'Game-changing' festival wows grocery industry whilst raising £250k for charity in debut year

Written by Samantha Lade, Donr

Published on Friday, 6th July 2018

Game-changing charity festival wows industry and raises £250k for GroceryAid

Over 1,600 colleagues have come together to host the grocery industry's first ever festival – the aptly titled 'Barcode Festival'.

Baked in sunshine, the innovative Barcode Festival took place at Hawker House in London last Thursday 28th June, setting a record-breaking attendance and raising £250,000 for charity organisers GroceryAid.

Guests were entertained by headliners Kaiser Chiefs (pictured), who were joined on the Skittles Main Stage by Sigma, Greg James and Levi Roots. Immersing himself in the festival atmosphere, Levi also took to the Demo Stage, followed by Aldo Zilli.

The event opened its doors to a wide cross-section of industry colleagues, from factories and stores, through to CEOs.

A superb selection of food and drink was also on display throughout the festival via the innovative Incubator, sizzling Demo Stage and incredible sponsor activations.

Steve Barnes, Chief Executive of GroceryAid, labelled Barcode Festival as a crucial step in GroceryAid's evolution.

He said: 'We always hoped that Barcode was going to be a game-changer for the charity, but the end result has exceeded my expectations bringing colleagues together in a way I have never seen before.

'I could not be prouder of our industry for their amazing support and my team for the flawless execution.'

Mark Smith, CEO of Reach, commented: 'This was a transformational event. It is inclusive at every level, brings retailers and suppliers together, and most importantly brings fundraising for people less fortunate than ourselves.'

Each year, GroceryAid supports thousands of people working in the industry through hard times – whether this be debt, loneliness, illness, stress, or other difficulties faced every day.

The charity have announced that Barcode Festival will return in 2019. For all the latest updates, stay tuned to @BarcodeFestival and visit the event's website.