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Fish fingers more sustainable than you might think, says charity

Written by Samantha Lade, Donr

Published on Friday, 2nd November 2018

Fish fingers more sustainable than you might think, says conservation charity

New research from the Marine Conservation Society (MCS) has revealed that the sustainability of the nation's favourite entry level fish product – the fish finger – isn't as bad as may be imagined.

The charity's new 'Good Fish Guide' found that the majority of fish in 48 retail own-brand and branded fingers we investigated came from sustainable green rated 'Best Choice' sources when our Good Fish Guide ratings were applied to the fish ingredient.

Within the Guide, 85% of the fish in the 48 retailer own-brand and branded fingers investigated were found to come from sustainable sources.

But, despite that, the lack of clear labelling means it is difficult for consumers to know, at a glance, where the fish in their fingers actually comes from.

MCS Sustainable Seafood Advocate Rajina Gurung, who compiled the guide, said: 'Consumers may not be aware that the majority of fish in retail own brand and branded fish fingers actually comes from sustainable choices.

'Some saver brands even turned out to be the most sustainable, showing that you do not have to pay a fortune for sustainability.'

The 48 fish fingers investigated by the MCS contained just four different species of fish – Atlantic cod, Pacific cod, Alaska pollock and haddock – which they say might come as a surprise for many consumers.

The top 15 Best Choice Green Rated fish fingers, in accordance with the MCS Good Fish Guide, were as follows:

Asda smart price fish fingers

Asda omega-3 fish fingers

Co-op omega-3 fish fingers

Iceland breaded fish fingers

Marks & Spencer gluten free cod fish fingers

Morrisons omega-3 fish fingers

Morrisons savers fish fingers

Sainsbury’s cod fillet fish fingers

Sainsbury’s “deliciously free from” cod fish fingers

Sainsbury’s basic fish fingers

Sainsbury’s omega-3 pollock fish fingers

Tesco omega-3 fish fingers

Waitrose essential cod fish fingers

Waitrose essential chunky cod fillet fingers in breadcrumbs

Young’s omega-3 fish fingers

To read the full Good Fish Finger Guide 2018 report, click here.