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Famous faces help launch groundbreaking mental health campaign by Mind and EFL

Written by Samantha Lade, Donr

Published on Friday, 27th July 2018

Famous faces help launch groundbreaking mental health campaign between Mind and the EFL

Fearne Cotton, George Ezra, Stephen Fry, Jon Richardson and Alastair Campbell are among the celebrities all supporting a groundbreaking new partnership between Mind, the mental health charity, and the English Football League (EFL).

Famous faces from TV, music and entertainment joined forces to launch the new On Your Side partnership with a striking new shirt design for all 72 EFL clubs. 

For the first time in English football, the unique design incorporates a charity logo into the player name on the back of every EFL shirt across all clubs in a bid to raise awareness of mental health amongst fans, clubs, players and staff.

Mind ambassadors and supporters shared their personalised shirts on social media, encouraging others to get behind the new partnership.

With over 18 million fans attending EFL matches each season, Mind and the EFL hope that the increased visibility of mental health at matches will promote awareness and understanding among new audiences.

New research released by Mind to coincide with the launch, shows that over half of people (56%) agree that football fans find it easier to show their emotions at football matches than at any other time.

The research also found that a third (30%) would find it easier to explain the 'offside rule' to friends and family than what mental health is, with men twice as likely to agree with this as women (40% to 21%).

It also found that only half of people agree that when things get tough they feel like their friends or family have got their back.

Mind and the EFL want to show that if things get tough, they have your back too.

Paul Farmer, Chief Executive of Mind, said: 'Football and emotion go hand in hand, as we've seen recently with the huge outpouring of passion and unity for England's national team.

'Mental health problems exist in football juast like everywhere else in life. Every year, one in four of us will experience a mental health problem. By coming together to tackle mental health Mind and the EFL can be game changers.

'This is the first time in English football that a charity logo has been incorporated into the player name on the shirt.

'We hope that seeing this ground-breaking design on the backs of teams' shirts throughout the season will inspire millions of fans to get behind Mind and the EFL's partnership.'

For more information on the charity, please visit the Mind website.