Ethical online fashion brand launched by Nepal Youth Foundation
Published on Monday, 1st October 2018
Kathaa clothing will be sold online to help the charity support Nepal’s most vulnerable children.
Since the Nepal Youth Foundation began operating more than 20 years ago, it has recorded some major successes; helping thousands of vulnerable children from Nepal and playing a pivotal role in ending the Kamalari system – a practice where girls as young as six were bonded into domestic slavery; cooking, cleaning, and looking after the animals and children of their bonded families. Many of these girls lived in appalling conditions and suffered daily abuse. To date, the Nepal Youth Foundation has rescued over 12,500 girls from the Kamalari system.
The charity now plans to help these girls find employment, so they can gain financial independence and support their own families. It is currently running a vocational training programme that provides training in high marketability trades such as commercial tailoring.
Kathaa has been launched to help bring funds into the charity so that it can continue its vital work. All of the clothes made for the ethical online fashion brand will be made by these former child slaves.
‘We wanted a practical and sustainable way to empower the girls and this seemed like the perfect solution,’ said Gerry Griffiths, Head of Development at the charity. ‘Kathaa can offer them employment and a secure future.’
With winter on the way, Kathaa’s first collection of carefully designed down jackets for men and women arrives in timely fashion. Their trademark feature is a beautiful, traditional Nepali Dhaka print which lines the jackets’ pockets and appears along the neckline.
The high quality down filling provides maximum lightweight insulation and the integrated hood will doubtless come in useful as cold weather returns to the UK. Wherever possible, Kathaa uses local materials, and, because the brand does not employ mass-proudction techniques, each collection is unique, with supply limited.
Each jacket will retail at £110 with 100% of the profits going to the charity. To check out Kathaa’s range, head to the brand’s website.