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British Nutrition Foundation research suggests that many adults in UK struggle to find reliable information on healthy eating

Written by Editorial Team, Donr

Published on Friday, 15th June 2018

Almost half of all adults surveyed suggested that they struggled to find reliable information on healthy diets – with many blaming changeable information from the media and experts for their confusion.

As part of the British Nutrition Foundation Healthy Eating Week, the charity surveyed close to 500 adults across the country about where they find nutritional information – 37% reported that social media platforms were their go-to source of information, while 30% said they used the NHS website. 

While 68% of survey respondents said they were motivated to eat healthily to control their weight and 61% said they always checked the nutrition labels on food, almost half of the respondents said that busy lives and stress play a large role in stopping them from eating healthily. 40% of those questioned blamed being too tired after work for their not being active.

‘With two thirds of adults overweight or obese, the UK is in the middle of an obesity crisis,’ said Roy Ballam, the charity’s Managing Director and Head of Education. ‘Lack of consumer knowledge and reliable information on healthy eating is a huge cause for concern. 

‘In the digital age, with growing concerns about the trustworthiness of information in the media, many are confused about which online sources are reliable – unsurprising when there is so much conflicting advice available.

‘The public need to receive more consistent messaging about diet and nutrition if we are to stand a fighting chance of changing these worrying health statistics. 

‘We know that a key to reducing obesity is changing behaviour – some of this will come from government and local environments making it easier for people to change.

‘The results from this survey show that the main motivation for being healthy is weight control, however there seem to be a number of barriers within workplaces and universities that make this difficult. 

‘Encouraging work settings to engage more with health may be an effective way of helping put their good intentions into action and we’ve seen an excellent response to BNF Health Eating Week for workplaces and universities this year, with over 1,400 organisations participating.’